How MMA converts your direct pipeline

MMA is a managed conversion service for universities in Canada and the US. We read intent in your direct South Asia applicant pool — across India, Bangladesh, Nepal, and Sri Lanka — and convert the students genuinely committed to enrolling, through a two-role team and a CRM built to see what the application doesn't show.

Built around conversion, not recruitment

Two delivery modes, one product.

Whether you convert your direct India inbound in-house or forward it to agents, MMA converts the same channel into deposits — read intent, concentrate effort on the committed, and land them.

Direct-conversion (lead offer)

We convert the students who came to you directly. The CRM reads who's genuinely committed; our counsellor and coordinator land them — with no agent commission on a single one.

Agency management

Forward your direct leads to agents? We manage that layer to lift conversion — aligning agents to your yield instead of their volume, and unblocking the students agents tend to sit on. We complement your agents; we never replace them.

Counsellor + Coordinator

Our two-role team: a counsellor for advice on demand, and a coordinator who runs the structured, process-driven work that moves an applicant to a paid deposit.

The CRM — your intent instrument

Triage, channel attribution, and the engagement signals that reveal which applicants are truly committed. It's the engine; the deposit is the product — and it gives you channel-level attribution your in-house team has never had.

Where MMA makes the difference

What you get with MMA.

Reading intent: Intent rarely shows on the application. Our CRM reads it from behaviour — responsiveness, engagement, how a student moves — so effort concentrates on the applicants ready to commit, not the comparison-shoppers.
Yield protection under visa stress: International yield is collapsing at the accept-to-enrol step. We cut avoidable melt — slow decisions, competing offers, deposit hesitation — and support visa timing and documentation so fewer students fall away.
Built for graduate intake: South Asia demand is graduate-led, and graduate is where in-house conversion is weakest — often run department-by-department with no yield follow-up. That's MMA's sharpest fit.
Channel attribution you don't have today: Most universities can't see which channels and which students actually yield. The CRM gives you that — a reason to engage on its own.